TikTok has rapidly grown into one of the most influential social media platforms in Kenya, making it an excellent marketing tool for SMEs. Whether you run an online shop, a service business, or a physical store, TikTok can help you reach new customers, increase brand awareness, and boost sales. This guide explains how to use TikTok for business in Kenya …
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Social media is a powerful tool for Kenyan businesses, but many entrepreneurs make mistakes that hinder growth rather than drive it. Recognizing and correcting these social media mistakes can help businesses improve engagement, attract new customers, and boost overall growth. Posting Without a Strategy One of the biggest social media mistakes is posting without a clear strategy. Businesses often …
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Many business owners struggle to show up consistently on social media because they plan content daily. However, when you learn how to plan 30 days of content in one afternoon, posting becomes easier, less stressful, and more strategic. With the right system, you can create an entire month of posts in just a few hours. Here is a practical …
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Search Engine Optimization (SEO) is essential for any business that wants to thrive online. For Kenyan businesses, understanding SEO basics can help improve visibility on Google, drive more traffic, and attract potential customers. With the majority of consumers researching products and services online, having a strong SEO strategy has become a necessity. What Is SEO? SEO refers to the process …
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