Customer Experience Strategies That Boost Online Sales
In the competitive world of e-commerce, providing an exceptional customer experience is essential for driving online sales. Kenyan businesses, in particular, can benefit from strategies that enhance satisfaction, build trust, and encourage repeat purchases. Here are key customer experience strategies that can significantly boost online sales. Personalize the Shopping Experience Personalization makes customers feel valued and understood. Use data-driven …
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Using Social Media Ads to Boost Online Sales for Your Business
In today’s digital landscape, social media is more than just a platform for connecting with friends—it’s a powerful tool for businesses to drive online sales. Using targeted social media ads allows brands to reach specific audiences, increase visibility, and convert followers into paying customers. Why Social Media Ads Work for Online Sales Social media platforms like Facebook, Instagram, TikTok, and LinkedIn …
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Mobile Shopping Trends in Kenya for 2025
Mobile shopping trends in Kenya are evolving rapidly. As more Kenyans adopt smartphones and mobile money services like M‑Pesa, the e-commerce landscape is shifting. These trends are not only reshaping how people buy, but also who is buying, where they’re buying from, and how businesses can reach them. Rising Smartphone and Mobile Internet Adoption One of the strongest drivers behind …
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